Who are we?
GranMade India was born in 2017 at London College of Fashion as part of a thought provoking business plan submission by our founder, Rachita Arora.
GranMade's innovative business idea which solves a neglected cause was well appreciated in the U.K. where it was published by University of Warwick's Ethics and Enterprise Research. GranMade then went onto become a runner's up at the Green Gown Globe Award as part of LCF's final submission.
At present, GranMade ships worldwide and hosts pop-up shops pan-India.
Our artisan network is increasing rapidly, enabling our vision of Accessorising Life. We are here for the long run. Each GranMade products provides warmth in the lives of both our artisans and our customers. An empowered sense of being for our grandmas and a sweet, cozy nostalgia for our customers.
To accessorise and celebrate life by joining forces with our customers to provide an achieved sense of being for our grandmas.
Through it's social enterprise business model, GranMade aims to impact three major frameworks:
• Transform an economically liable workforce (senior citizens) into an economic asset through its business activities.
• Create awareness about the poor financial conditions of the elderly populations, especially women, who have to be completely dependent on their family for healthcare.
• Highlight the hidden talents of old-aged women who have been unaware of the power of their art and showcase it.
• Create a transparent and co-dependent business model, with full transparency and accountability of all business activities.
• To bring out India’s modern yet traditional culture, where the traditionalistic generation creates for the modernistic youth; both united by the power of love and compassion.
• Use recycled paper bags for 50% of its products and shippings.
• Ensure all its raw materials are fair-trade products and ethically sourced.
• Minimising raw material wastage to almost zero by utilising leftover wool for other sustainable purposes in the business.